Frost Spirits
History never tasted this good.
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
+ Naming
+ Copywriting
+ Packaging
+ Concept Development + Creative Strategy + Art Direction + Brand Identity + Naming + Copywriting + Packaging
Frost Spirits is a line of ready-to-drink gin cocktails inspired by the historic Frost Fairs of London. The Frost Fairs were a series of winter celebrations held on the frozen River Thames between 1608 and 1814. Each bottle reimagines the drinks that were actually served at those fairs, bringing centuries-old flavors like hot purls, old tom gin, and spiced gingerbread cocktails into a modern, elevated format. History in a bottle, ready to drink.
Overview
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The ready-to-drink cocktail market is crowded with familiar drinks that anyone could mix at home. The challenge was creating something that stood apart not just in flavor, but in its story. Frost Spirits needed to feel like more than a bottled cocktail. It needed to feel like a discovery, introducing consumers to a piece of history they likely never knew existed while still being approachable and easy to enjoy.
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The answer is rooted in the history itself. Rather than inventing new flavors, Frost Spirits drew directly from the drinks served at the original Frost Fairs to create a lineup that is genuinely unlike anything else on the market. Packaged in elevated glass bottles that nod to the era, each drink is designed to feel like an artifact as much as a beverage. For the curious drinker who wants something with a story behind it, Frost Spirits offers an experience that no other ready-to-drink brand can replicate.
