+ Concept Development

+ Creative Strategy

+ Art Direction

+ Brand Identity

+ Naming

+ Copy Writing

+ Packaging

+ Concept Development + Creative Strategy + Art Direction + Brand Identity + Naming + Copy Writing + Packaging

Alignment is a deck of oracle cards grounded in the principles of design, specifically design principles that connect with the term alignment. By connecting with intuition and universal wisdom through oracle cards. Each card draws from concepts like balance, contrast, anchored, and in line, using them not as technical rules, but as tools for self-reflection and personal insight. Whether you are seeking clarity, calm, or a creative spark, Alignment offers a quiet space to slow down, tune in, and reconnect with your intuition.

Overview

The oracle and tarot card market is rich and growing, but nothing exists at the intersection of design thinking and intuitive practice. The challenge was creating a deck that felt genuinely fresh and one that could speak meaningfully to spiritual seekers and creatives alike. All while holding its own in a saturated market.
Alignment was built around the idea that design principles are more than technical tools; they are a language for understanding how things relate, balance, and come together. By reframing those principles as prompts for reflection, the deck becomes a tool that works on multiple levels. For the spiritually curious, it offers grounding and insight. For designers and creatives, it offers a fresh lens for problem-solving and ideation. Calm in its presentation, intentional in its design, and open enough to meet each person exactly where they are.